This month's brief is from
Carolina Perez-Siam,
Art Director at Droga5, NY

Submit by
July 23rd, 2018 (EXTENDED)
11:59 EST

 

BIKING IS THE ANSWER
 

Here’s the thing — 

Biking is the answer. It keeps you healthier, it’s better for the environment, and your wallet. It even helps you get around NYC without rubbing elbows with too many Subway Creatures.

 

The problem — 

It’s dangerous. 

 

Brief — 

What can we do to make cycling safer? It is by getting more cyclist on the road? Is it a social awareness campaign for drivers? I don’t know, and no one seems to have been able to crack this… yet. 

 

The deliverables — 

Make it real. Nothing is sexier in a book than something you did, rather than comped. It shows you care and are a doer. So according to how you view this issue, choose a medium that best fits your solution for making biking safer. It can range from a video, to social posts to a guerrilla campaign, to product creation. The world is your unsafe oyster! Now go fix it!

 

An added perk —

The proceeds of this brief will go to a bike safety charity of your choice!

 

 

 

 

Carolina Perez-Siam
Droga5, NY

Carolina Perez-Siam
 

Carolina Perez-Siam is an Art Director at Droga5. Before that she worked at DDB Alma and CP+B in Miami, most notably on Letgo and McDonalds. When her work-life balance is in check she enjoys wandering the city aimlessly on an eternal quest for snacks.