This month's brief is from
Art Director at Droga5, NY
July 23rd, 2018 (EXTENDED)
BIKING IS THE ANSWER
Here’s the thing —
Biking is the answer. It keeps you healthier, it’s better for the environment, and your wallet. It even helps you get around NYC without rubbing elbows with too many Subway Creatures.
The problem —
What can we do to make cycling safer? It is by getting more cyclist on the road? Is it a social awareness campaign for drivers? I don’t know, and no one seems to have been able to crack this… yet.
The deliverables —
Make it real. Nothing is sexier in a book than something you did, rather than comped. It shows you care and are a doer. So according to how you view this issue, choose a medium that best fits your solution for making biking safer. It can range from a video, to social posts to a guerrilla campaign, to product creation. The world is your unsafe oyster! Now go fix it!
An added perk —
The proceeds of this brief will go to a bike safety charity of your choice!