This month's brief is from
Samyu Murali,
Art Director at Wunderman, Austin

Submit by
Sept 23rd, 2018 (EXTENDED DEADLINE)
11:59 EST


talk about mental health

Millennials have been branded as the most anxious generation in history. According to WHO, there are more than 450 million people across the globe that suffer from some form of mental illness. This is a very high percentage jump from previous years. Moreover, men are less likely to seek treatment and are reluctant to talk about it because of social norms and the stigma surrounding it. Of late, there are also several misguided theories that all people with mental
illness are violent.

Mental illnesses are the leading causes of disability. Denying the existence of this issue could not only lead to other chronic medical conditions but can also adversely affect the society and the economy.

The Problem
We don’t emphasize the importance of mental health nor do we classify it as an illness. Whatever the treatment required, the first step is to actually talk about it and normalize the idea of seeking help. From various studies, we see that there’s a general unwillingness to do
so, even among close friends and family. This is because of the stigma and judgment attached to it, which has become one of the greatest barriers to people seeking out mental health care.

Your Job
Find a way to start a conversation about mental health in your friends group. Educate and encourage people to have these discussions so we can de stigmatize mental health issues. You can be as specific or as broad as you want. Keep the tone light – we want people to show
support, not sympathy. Identify an interesting insight and choose any medium(s) that you see fit. The only requirement is that it must be able to work in the real world.

Think of innovative mediums that your concept could extend to. Could it be a browser extension? A microsite? Could you partner with a brand? Is there a non digital medium that might be effective with your idea?

Create something powerful that can break through the clutter and bring about actual change.

Reading material






Samyu Murali
Wunderman, Austin

Samyu Murali

Samyu Murali is an art director at Wunderman, Austin. Originally from Chennai, India, she'd
probably describe her personal brand as a mix of 90s cartoons, a crippling caffeine dependency
and a lifelong vendetta against the un-ironic usage of Comic Sans.

She is a strong believer in creating work that is thought provoking, memorable and, most
importantly, helps the people around us. When she's not pushing pixels, Murali enjoys
breakfast food, hikes through national parks, puns and taking way too many photos.