This month's brief
OCT 15, 11:59PM EST
Design the next generation of music festivals.
Music festivals are ubiquitous these days. From Bonnaroo to Coachella to Gov Ball, every major city seems to have a 3-day festival. And they’re starting to all feel the same.
Design a completely novel music festival experience. Your idea could be as ambitious as the first festival held in space to as simple as a rechargeable cell phone charger that’s also a beer that’s also your ticket in.
You are the festival host. You are in charge. And your imagination is the limit. Create a concept. And sell it to me.
- Use insights/psychology/science to back up your ideas. I’m a psych nerd, so let’s nerd out!
- Think about all five senses. What would this smell like? What would this feel like? What would this taste like?
- Make a pitch deck. Sell me on the idea.
- Get crazy. Be weird. Then get weirder. Make me say WOWZERS.